It is no secret that choosing right color palette is the most important skill for visually stunning graphics. In fact, it is a culmination of abstract color language. You need to know about color wheel, color theory psychology, and proven traditional color hacks that turns your custom logo design into a masterpiece.
It all comes down to this.
Colors are powerful enough to spark human emotions, seize target audience attention and triggers them to act upon desired call-to-action. Bottom line? If you want to create high-impact graphics, use of right color combination is must.
And in this post I’m going to exactly show you the basics of color theory that converts clicks into profits.
Let’s jump right in.
Understanding Color Theory in Branding
The colors you choose for your company’s logo, website, advertisements and campaigns you run plays a critical role in overall mapping up your brand’s personality. It sounds simple. And it is. If you know how to strategically contrast with colors.
To win over your target audience you’ve to select the color palette that best fit with your brand’s persona. And that’s where the color theory helps you identify what sparks your audience attention at first glance.
With the right balance of colors you can easily convince visitors to act upon the desired call-to-action. Thus, you need to be careful when it comes to selecting colors for your branding visuals. No matter how good your design is if you didn’t choose the right colors you won’t be able to seize the audience attention.
Here is what you need to know.
The Color Psychology
Each graphic design element has its own importance to create a masterpiece artwork. However, color alone is responsible to either make or break your design. Even a well-structured design fails to hold the audience attention if the colors used in the design are not captivating enough to convey the message.
Color psychology is imperative to influence human psychology and thus it can easily stimulate human emotions and the way your audience feel about your brand. Each color has its own unique meaning and has the power to alter perceptions. Thus, graphic designers needs to have strong grip on how psychology of color influence their branding.
The Color Theory Wheel
The color wheel was introduced by Sir Isaac Newton in the year of 1666. In this color wheel he combined all twelve basic colors along with further division into primary, secondary and tertiary colors. Besides, he also discussed about effectiveness of warm and cool colors along with different tints, shades and tones that can spice up your graphics. You have to use them tailored to your branding needs. Also, you can get insights into what colors possibly makes a good impression and how to use them within your graphics visuals.
Meaning of Colors behind Logos
Your choice of color determine how your audience perceive your brand. Thus, top-tier brands are heedful when it comes to selecting colors for their brand visuals. The color of your logo has the power to affect and trigger the emotions of your audience.
The message you want to convey as a brand is directly linked with the visuals you’re displaying. Right combination of colors can do wonders to strengthen your overall brand persona. Each color is unique and has an untold story that intrigues people.
Let us dive into some popular logo colors and the special meaning it holds.
RED Color in Logo Design
The red color in logo stir up emotions such as passion, excitement, energy, confidence, intensity, power, warmth, love, desire and determination. If you want to seize audience attention at first glance red should be your go-to color for branding visuals.
Brands who have successfully used RED color in their logos are as follows.
- Red Bull
Blue Color in Logo Design
Blue color stimulates feelings of peace, freedom, imagination and dependency. The blue hue is used to build credibility and trust for your target audience. If you are tech-oriented brand seeking to attain the look of both professionalism and innovation, blue color is good-to-go.
Famous brands with logos in blue color are listed below:
- Volks Wagen
Black Color in Logo Design
To represent authority, strength, elegance and sophistication there’s no better hue than black. It is mainly considered as a corporate color that gives immense power to the brand visuals. Hence, if you’re seeking a professional yet trustworthy image for your brand consider black.
Some examples of brands that incorporated black color in their logos are listed below:
- Estee Lauder
Orange Color in Logo Design
Joy and creativity are two expressions that comes in mind whenever we see graphics with orange hue. This color is used to create feelings of compassion, enthusiasm and encouragement. Studies reflect orange hue to act as a source of increased mental activity.
Some of the top-rated brand logos with orange colors are listed here.
Yellow Color in Logo Design
The yellow color is mainly associated with the gesture of happiness, liveliness and state of cheerfulness. Brand seeking to portray youthful energy tend to use bright yellow in their visual graphics. This bright hue has the intensity to stimulate feelings of clarity and positivism.
Some of the top-tier brand logos with yellow hue are listed below:
- Snapchat Logo
- Nikon Logo
- Deutsche Post DHL
- Ferrari Logo
- Warner Bros Logo
Apart from the above-discussed colors there is a huge variety of colors that you can choose from for your next design. To explore how you can create the eye-catching design, I suggest you to consistently keep yourself updated with the latest graphic design trends that can help you sharpen your design skills.
Inspiring Color Combinations for Your Next Logo
A fascinating color combination is what every designer aspire to create and to help you do that easily I’m revealing 10 high-performing hue combinations that are proven to level-up you designs.
Let’s jump right in to find what color combination possibly works best.
- Navy, Red and Yellow
- Turquoise and Blue
- Yellow and Purple
- Blue and Pink
- Red and Black
- White and Blue
- Yellow and Red
- Black and Yellow
- Purple and Pink
- Blue and Green
Besides, there are other amazing color combinations that you can create while considering the target audience preferences and your brand’s core value that you want to position in your target audience mind.
Identify Brand Personality
Get answers of six main questions before getting started playing with colors.
- What is the gender of my brand? Masculine or Feminine
- What is the tone of my brand traditionally? Playful or Serious
- What value does the brand provides? Luxury or Affordable
- What is the energy level of the brand? Loud or Soft
- What is the age of the brand? Mature or Youthful?
- What is the nature of brand? Modern or Classic
Bonus Points to Consider In Choosing the Right Color for Your Design
- Get clarity of the brand’s core values and the goals it aspires to achieve
- Research the nature of project you are designing graphics for
- Observe the color hues that your direct or indirect competitors uses
- Research target audience buyer personas to create visuals accordingly
- Study the psyche behind what emotion each color evokes
- Make use of right color combinations that intrigues viewers
- Choose shades and colors that appeals to your target audience
Colors are the integral part of your design that nearly everyone is noticing. Right? Are you paying enough attention to the psyche behind each color you use? Just because a color combination appeals to your eye doesn’t mean it will work with your audience too.
Finding useful techniques is the only solution to draw your viewer’s attention long enough to sell your idea successfully. By following the quick color theory guide in this post, you’ll get new opportunities to design alluring graphics that intrigues your audience…
You’ll be able to generate maximum clicks and conversions. And eventually have a solid brand presence that stands out with huge following. What color hacks have you applied in your design to attract viewer’s to click? Let’s us know in comments how helpful you find the above resource.