Importance of Logos in branding of businesses

To understand the Importance of Logos in branding of businesses and startups, we need to learn a bit about the terms ‘Logo’ and ‘Branding.’ A Logo is a graphic mark or symbol usually used by the companies, organizations and individuals to build a recognition in masses. Logos are intended to symbolize agencies’ manufacturers or businesses identities and foster their on the spot consumer recognition.

Branding is defined as a toolbox of marketing and communicating techniques that help to distinguish a business or startup from competitors and create a lasting impact in the minds of customers.

Branding and Logos are interconnected to each other. Whenever and wherever the branding term will be discussed, the word logo will come automatically. Same thing goes for the discussion of logos.

Now coming back to our topic that is Importance of Logos in the branding of businesses.

Importance of Logos in branding of businesses

importance of logos in branding of businessesFor a better understanding of the importance of logos, we should first understand what is the sole purpose of getting a logo designed to represent your company and why not just launch or keep operating your brand without a logo or a title.

Just ask yourselves the below questions and you’ll know 80% about the prime role of logos for building brands. And I’ll explain the rest 20% later in this post.

  • Why not launch your business without a logo?
  • Why not just keep operating your current business by just the title of your company?
  • Why bother spending a fortune just to design a graphical representation?

The simple answer to these questions in a single word is “failure”. It will undoubtedly fail your brand before you get started.

For a better explanation to these questions, let us take an example here.

Let’s say a person runs a business worth a lot of money, why should he bother to think about getting his firm identified by a pictorial or textual representation. Well, to think that your company doesn’t need an iconic or any graphical representation or that it is not necessary at all to get your business recognized by a logo which is only distinct to your brand, You’re extremely wronged.

In the era, we are living in is the most advanced period of the human race, we were never this much selective in our life before a century or so. In the previous span, we were never so much involved in the society as much as we are today. Our eyes see and our mind think way much more than it did a century ago, that includes our daily life items. Be it the toothpaste we use when we get up in the morning, the soap we use to take the bath, cosmetics, smartphone, television, the computer, billboards, posters, advertisements. Everything we use or see gets a branding, and these things are represented by a distinct graphical image or text i.e. Brand logo. Which helps its brand to get represented in the market & thus making a prominent name for the business and of course, Money.

You will have to believe that these little pictures on a product do gain your attention, and they affect your choice to choose a product which looks more appealing to the eyes or would you get a product which is a mixture of rainbow colors and gives you hallucinations.

So the sum up of all the things we have discussed above in a list of the main reasons on the Importance of Logos in branding of businesses are:

– Build a lasting first impression and trust

Before buying or connecting with your business, a customer always builds a first impression partially by your brand’s logo. Here a professional Logo will help you to build a lasting trust in eyes of your client.

– Engage new customers

A well founded Logo can encourage customers to deal with you. Also, this can help you to get the direct clients. A logo is important in getting new customers because your existing customers can memorize your brand’s Logo so that they can refer you to others. This referring cycle will drive new customers and leads for your business.

– Be prominent from competitor

Just go through the list of your competitors and you’ll notice many brands getting low or zero business due to the unprofessional branding. So to be a leader in your niche, you need to get a Logo design that makes your brand stands out.

– Make customers that likes to stick with your business

If your brand and Logo is eye catching then, the chances of your customers trying a new business are very less. The powerful branding and Logo of your business can build a long stable relationship between your company and its customers. Don’t ever let your competitors entice your loyal customers.

– Be remembered and viral for a long time

A Logo is great when it is being made to be evergreen. A highly impact creating Logo can make your brand remembered for a long time. It can also help your business to become viral and famous. Thus, resulting in the boost of the growth of your brand.

– Increase ROI

As customers develop to recognize, like and agree with a particular business. They’re much more likely to reply positively to successive encounters with a Logo. Which will doubtlessly take brand’s return of investment (ROI) to a high level. Furthermore, a nicely designed Logo implies a strength of professionalism and competence that could help steer new customers toward deciding on the business instead of a competitor with no or substandard Logos.

The point is that if you don’t identify your business or brand with a logo which is distinct to your brand and is highly attractive regardless of being minimalist or casual in this fast-lane-competitive-business period. You are going to lose your position in the market and soon fade away from the business platform. You may keep making money, but your firm won’t grow as much as it would with proper representation.

So if you want more business? If you want your customers to come back? Or if you just want people to know who you are then what you need is good business branding, and good business branding starts with a good Logo.

Where to get the Logo design that really make your brand distinct from others?

After knowing all the Importance of Logos in branding of businesses, you might be wondering where to get the Logo that is having all the features discussed above? Well, we offer businesses, startups or individuals to get Logo design services from us. With over 10+ years of experience in Logo designing,  we can craft a logo that is super fit for your brand. Visit our service page to know more about us. Or email us at for a free consultation.

Daniel Shane

Daniel Shane is a branding expert and digital marketing consultant. He has been in the digital space from over 8 years. Beside this, he's a passionate blogger and love to write about the topics he's expert in.

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