The face of your brand is as important as your other branding elements. And the design of your logo serves as a powerful asset if executed correctly. The logo communicates your core brand message and compliments your overall brand personality. The idea of good design must fulfill when the audience looks at your logo. They right away know what your brand stands for and the message you are trying to convey. Therefore, your logo must be timeless, simple and effective enough to serve its purpose.
Here we’ve compiled eight rules that if you keep in mind will help you out in getting a custom logo design that speaks for your brand.
Kick-start with preliminary work
When you think of designing a logo, the first thing that comes to your mind is preliminary sketches. That is to kick-start the design process! All you need to get started is a piece of paper and a pen to create drawings with the use of vector programs. For instance, illustrator. It is suggested that you must spend enough time on the preliminary sketches and make approx. 20 to 30 sketches/ideas and then come up with the original one. If you plan out the first phase of the design process carefully then it will take your logo design process to the next level. Remember a veteran graphic designer always focuses more on the first step.
Artistic use of color psychology
To understand color theory and to effectively implement it are the core challenges every designer face. However, once you know which color best suits your brand persona it is then easier to use it to your advantage. The key is to use colors that are close to one another on the color wheel. For instance, for a “warm palette,” you use colors like orange, red or yellow tone. Remember a logo design must look good in black and white, grayscale and preferably in two colors. On the other hand, you must know the color psychology and have a keen idea of how colors stir up emotions, feelings, and moods of the audience. Know your brand good enough to consistently match the color and overall feel of the brand.
Choosing the right design style
Designing a logo that perfectly suits the brand personality requires you to research about the client and the brand and what it aspires to achieve. The style, technique, layout, and subject elements are all essential to consider when creating a design. However, logos can be dwindled down to one of these categories and it depends on the company and what they are trying to convey with their design. For instance, a logo can be letter marks, pictures and symbols, and combination styles. There are a variety of styles you can choose from these categories to create a design that best suited the business.
Focus on typography
Selecting the font type and size is a struggle that most designers face in the initial stage. If your logo design has text inside or covering a part of your logo or simply serves as a tagline. Either way, you need to look carefully while deciding on the font type and size. The good practice is to test the font types and check what works best before finalizing the one. There are three simple points that will help you out in choosing the font that best complements your logo design.
Firstly, don’t go for fonts that are most used commonly, for instance, Comic Sans. Secondly, choose a font that is clearly readable when scaled down specifically for script fonts. Lastly, go for a custom font for your design. It will make your design unique from the competition and leave a lasting impression. For instance, Twitter and Coca Cola are great examples of logos with a custom font.
Outperform the competitors
With the changing digital landscape, it has become crucial for brands to get an edge over their competition with artistic visual design. Being an avid designer you must figure out aspects that differentiate the style you are opting for your design. So, the question arises how can you be different? Simply by breaking the rules of what is considered to be traditional and challenge the design process by implementing a futuristic approach to your work. Check out the latest trends, research in-depth about your audience and what works best for them and then come up with a design that exactly matches their brand persona. Experience different color combinations, design styles until you find the one that will make you feel satisfied.
Implement K.I.S.S (Keep it simple, stupid) principle
Simplicity is the key to great yet recognizable logo design. For instance, the Nike swoosh is one amazing masterpiece of how a simple logo has the tendency to become the most popular globally. You can implement the K.I.S.S rule throughout the design work to come up with a logo that is visually attractive yet depicts minimalism. However, when you begin with your sketches you often find that you start off with the most complicated design and end up with a simple design. As you eradicate all those unnecessary elements that are just making the logo complex the simplicity of the design reflects best.
Construct a design assembly line
Designing high-quality logos can be a challenge that you can excel at if you construct a road-map that you follow consistently throughout your design process. Achieving excellence in your design is possible if you follow the principle of the assembly line. That is simply breaking down the designing process into discrete steps that can be performed by graphic designers iteratively.
Start off the design process by following these simple steps.
- Begin with research
- Brainstorm and come up with unique ideas
- Develop preliminary sketches
- Create vector designs
- Send design to the client
- Review and revise the design according to the client
- Finalize the design and send for approval
Although, it’s not necessary to follow the exact order. However, you must consider these steps as they are basic and essential to creating a logo design. It’ll help you in streamlining the design process alongside delivering better design consistently and with focus.
Take Ideas for Inspiration
An effective logo design is one that empowers your brand! Therefore, you must come up with a visual design that is unique and competitive enough to give you an edge. Start with taking ideas from the work of other designers. However, you must not copy their designs as by doing so you will risk your reputation and quality of work. You can take help to gather ideas from their designs especially when you’re in the brainstorming stage. To create an impactful design of your logo you must take charge of your design. By starting off the work from scratch and keeping it 100% original.
The above-mentioned rules are the ones that are quite basic yet essential enough to keep in mind while designing a logo. Remember the competition is tough but you have to win the hearts of the audience by giving them the experience they never forget. If you consistently keep in practice the mentioned tips here the next time you create a logo you will definitely feel the difference. Know you are not just creating a logo for your brand but a visual identity that will speak on behalf of your brand.