8 Sure-fire Rules To Design a Logo That Embodies Your Brand

7 min read

The face of your brand is as important as other brand elements and the design of your logo serves as a powerful asset if executed correctly. The logo communicates your core brand message and compliments your overall brand personality. The idea of a design fulfills when audience look at your logo they right away knows what your brand stands for and the message you are trying to convey. Therefore, your logo must be timeless, simple and effective enough to serve its purpose.

Here we’ve compiled eight rules that if you keep in mind will help you out in getting a custom logo design that speaks for your brand.

Kick-start with preliminary work

When you think of designing a logo the first thing that comes to your mind are preliminary sketches that are must to kick-start the design process! All you need to get started is a piece of paper and pen to create drawings with the use of vector program for instance, illustrator. It is suggested that you must spend enough time on the preliminary sketches and make approx. 20 to 30 sketches/ideas and then come up with the original one. If you plan out the first phase of design process carefully then it will take your logo design process to the next level. Remember a veteran graphic designer always focuses more on the first step.

Artistic use of color psychology

To understand color theory and to effectively implement it are the core challenges every designer face. However, once you know which color best suits your brand persona it is then easier to use it to your advantage. The key is to use colors that are close to one another on the color wheel. For instance, for a “warm palette” you use colors like orange, red or yellow tone. Remember a logo design must look good in black and white, grayscale and preferably in two colors. On the other hand, you must know the color psychology and have a keen idea of how colors stir up emotions, feelings and moods of audience. Know your brand good enough to consistently match the color and overall feel of the brand.

Choosing the right design style

Designing a logo that perfectly suits the brand personality requires you to research about the client and the brand and what it aspires to achieve. The style, technique, layout and subject elements are all essential to consider when creating a design. However, logos can be dwindled down to one of these categories and it depends on the company and what they are trying to convey with their design. For instance, a logo can be lettermarks, pictures and symbols and combination styles. There are variety of styles you can choose from these categories to create a design that best suited the business.

Focus on typography

Selecting the font type and size is a struggle that most designers face in the initial stage. If your logo design has text inside or covering a part of your logo or simply serves as a tagline either way you need to look carefully while deciding on the font type and size. The good practice is to test the font types and check what works best before finalizing the one. There are three simple points that will help you out in choosing the font that best complements your logo design.

Firstly, don’t go for fonts that are most used commonly for instance, Comic Sans. Secondly, choose a font that is clearly readable when scaled down specifically for script fonts. Lastly, go for custom font for your design as it will make your design unique from the competition and leave a lasting impression. For instance, Twitter and Coca Cola are great examples of logos with custom font.

Outperform the competitors

With the changing digital landscape it has become crucial for brands to get an edge over their competition with artistic visual design. Being an avid designer you must figure out aspects that differentiates the style you are opting for your design. So, the question arises how can you be different? Simply by breaking the rules of what is considered to be traditional and challenge the design process by implementing futuristic approach to your work. Check out the latest trends, research in-depth about your audience and what works best for them and then come up with a design that exactly matches their brand persona. Experience different color combinations, design styles until you find the one that will make you feel satisfied.

Implement K.I.S.S (Keep it simple, stupid) principle

Simplicity is the key to a great yet recognizable logo design. For instance, the Nike swoosh is one amazing masterpiece of how a simple logo has the tendency to become the most popular globally. You can implement the K.I.S.S rule throughout the design work to come up with a logo that is visually attractive yet depicts minimalism. However, when you begin with your sketches you often find that you start off with the most complicated design and end up with a simple design. As you eradicate all those unnecessary elements that are just making the logo complex the simplicity of the design reflects best.

Construct a design assembly line

Designing high-quality logos can be a challenge which you can excel at if you construct a road-map that you follow consistently throughout your design process. Achieving excellence in you design is possible if you follow the principle of assembly line. That is simply breaking down the designing process into discrete steps that can be performed by graphic designers iteratively.

Start off the design process by following these simple steps.

  • Begin with research
  • Brainstorm and come up with unique ideas
  • Develop preliminary sketches
  • Create vector designs
  • Send design to client
  • Review and revise design according to client
  • Finalize the design and send for approval

Although, it’s not necessary to follow the exact order however you must consider these steps as they are basic and essential to create logo design. It’ll help you in streamlining the design process alongside in delivering the better design consistently and with focus.

Take Ideas for Inspiration

An effective logo design is one that empowers your brand! Therefore, you must come up with a visual design that is unique and competitive enough to give you edge. Start with taking ideas from work of other designers. However, you must not copy their designs as by doing so you will risk your reputation and quality of work. You can take help to gather ideas from their designs especially when you’re in the brainstorming stage. Remember to create an impactful design of your logo you must take charge of your design by starting off the work from scratch and keeping it 100% original.


The above-mentioned rules are the ones that are quite basic yet essential enough to keep in mind while designing a logo. Remember the competition is tough but you have to win the hearts of audience by giving them the experience they never forget. If you consistently keep in practice the mentioned tips here the next time you create a logo you will definitely feel the difference. Know you are not just creating a logo for your brand but a visual identity that will speak on behalf of your brand.

Written by

Daniel Shane

Daniel Shane is a branding expert and digital marketing consultant. He has been in the digital space from over 8 years. Beside this, he's a passionate blogger and love to write about the topics he's expert in.

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