05 PRO Tips To Design a Circular Logo That Harmonizes Your Brand

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Designing an iconic circular logo for your brand can be exciting but it can also be nerve-wracking. One poor design and your business image can be ruined. Despite all the time and money, you have invested in branding. The shape of your logo holds the incredible power to boost your brand recognition. While it helps your target audience recall your brand whenever they come across your logo. Therefore, you cannot risk the chance to create a solid first impression on your audience.

In this post, I’m going to reveal the 5 certain to succeed tips we’ve practiced to design a circular logo that deserves the round of applause. The good news is after reading this post you’ll get a clear picture of how you should be starting working on your logo. In case of time constraints, you can get your logo designed from a professional design agency that offers value-based custom logo design services.

Know your audience

Get to know your audience first so that you will be able to create a logo that aligns with your audience preferences. Research first the nature of your business and the logotype that works best in your industry. With different types of logos, you have to look for the one that compliments your branding efforts. Create a brief that includes all the relevant details related to the design you look forward to. Whether circular design or any other logo style. A design brief would help you out in focusing on the targeted elements that you want to highlight in your logo. Below are some of the key points you need to ensure before you start working on the project.

  • The reason behind the logo creation
  • The market you are dealing with
  • Research your target audience
  • Design end-result expectations
  • The message you want to convey

Once you are done with the above steps it’s now the right time to get started with your logo design project.

Keep it short & crisp

When creating a logo the most important aspect is to check how your logo appears when placed on social media profile, branded stationery, and favicon. You have to aim for a design that looks visibly clear and distinct across all branding channels. The takeaway is to avoid negative space as much as possible. So that you can achieve a good design that helps your audience better recall your brand. If you’re using a horizontal text in a circular logo than it is recommended that the company name would be maximum between one to five characters. If it exceeds the character limit then you should go for initials or acronyms in the circle. This way you can better keep your logo short and captivating enough to entice viewers.

Maintain brand consistency

To strengthen your brand recognition, it is imperative to seek for brand consistency while creating a logo for your business. If you want to add wordmark in your logo next to the circle monogram, you have to maintain the same typeface to fortify your brand recall. Also, you need to put extra effort into selecting the precise typeface as it will have an influence on the monogram of your logo.

Design experts recommend using clear-cut typefaces in your monogram rather than a slim typeface in a circle that is not visibly clear after scaling down. As that will make your logo unfunctional. Your brand’s logo will be placed on all your brand items, therefore, you need to be careful designing your logo to maintain the consistency of your brand. As good design is one that helps the audience to instantly remember what market offering your brand offers just by seeing the logo of your brand.

Also, read the 08 sure-fire rules to design a logo.

Establish a visual hierarchy

You first need to have a clear outlook of elements you want to have as part of your logo. Designers often try to merge several features to cover the empty space that gives an indication of a poor design. The idea is to effectively manage the space to have a strategic visual hierarchy that outshines. You can create curved-text, geometrics shape, minimal and modern circular logos. It all depends on how you want your logo to look like. With a visual hierarchy, you can best make use of different elements and achieve the most sophisticated look.  Remember a circular logo can help you portray harmony, completion, and wholeness.

Take inspiration from circular logo ideas

Designing a logo for your new venture needs a lot of groundwork. You can get the creative flow of circular logo ideas by checking out some first-rate circular logos. As it will help you to examine what aspects you need to put into practice to digitize a circular logo design. And to decide whether you should go for circular logos for your business or not. For instance, Starbucks, Nivea, Pinterest, BMW, LG, Danone, Volkswagen, Pepsi, etc. are some out of many amazing circular logos to get inspiration from. Circular logo designs come in diversified variation depending on how you want your logo to look like. For instance, most popular circular shapes are a ring, solid, segmented ring, round composition, etc. With these shapes, you can best utilize circle effectively as part of your logo design.

Wrapping up

The circular shape of logo design has always been the center of attraction for top-tier brands globally. Are you paying enough attention to what message your logo is delivering to your audience? Just because a specific type of logo appeals to your vision, doesn’t imply that it will resonate with your audience as well.

Craft a logo design that unifies every aspect of your brand. As it is the most useful advice you can ever implement while designing a logo for your brand. With circular logo tips in this post,  get a clear idea to utilize circular logos for a prominent brand. And get practical insights for designing a circular logo to stay competitive.

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