Did you know why entrepreneurs persist to make their brand memorable enough for a prospective audience? The ultimate aim that businesses aspire to achieve is to create an iconic logo. One symbol that says it all. Evidently, the vintage logo design is on the edge of glory. Due to which it is gaining prestige in the creative market.
We know how businesses who were once at the inception stage now progressively booming towards becoming a global thrill. For instance, McDonald’s, BMW, Coke, etc. Do you find creative ideas attractive but struggling to incorporate it effectively in your brand?
If yes, then this article will enable you to know how you can artistically add a vintage touch in your logo.
Basics of Vintage Logo Design
Have you ever caught yourself thinking about how you can create a custom logo design by deploying a vintage element? If yes, you do not need to stress over it anymore. Since primary rules of cunning a trademark are not so difficult. Ponder upon the intended message that you want to deliver to your target audience. Precisely when they come across your brand identity.
Once you are well aware of these facets, you will be certain about the visual representation of your brand. For creating a vintage logo design, start with jotting down abstract elements that you would like to portray.
Secondly, you need to perform rigorous research on the niche that you plan to serve. It involves having an in-depth awareness of trends that are currently in rage. And then use it into a unique contemporary design while signifying a robust message that resonates with your audience.
Whether you are using software or getting your design-build by a designer. The basic application will not change. But, you need to be well aware of the themes and symbols you are using.
Here I will be sharing the key elements that you need to keep in mind while creating a vintage logo design.
Choose Color Scheme Wisely
Since the theme circulates around the color palette that you have chosen, it is extremely important to select the right color. As it will have a significant impact on the message that you would like to represent to your audience.
The color scheme must be artistic and exquisite enough so that it strikingly triggers your audience towards your brand. In case you run out of creativity, you can check websites who are continuously posting blogs pertaining to logo inspiration.
The key is to explore and comprehend the psychology behind colors as each color evokes a distinct emotion. Besides, having a stronghold on your target audience and how they react to your branding efforts. Once you are well aware of the color theory you will be able to make smart and effective decisions about your palette.
To illustrate, yellow color reflects warmth and friendliness, blue exhibits trust and credibility, red portrays boldness so on and so forth. You choose color depending on the message that you thrive to deliver.
Nevertheless, a certain twirl makes the theme noticeable and striking. For instance, if we look at the retro styles ones that were in practice in the years 1960 and 1970. The colors deployed are more likely to be bright and shocking as shown below.
In case you want to represent the vibes of the year 1920, then you may select comparatively soft and dull colors that seemingly border on pastel shades.
Be Specific While Selecting Fonts
Selecting the best logo fonts is an extremely challenging errand. For which you need to pay heed towards as it has the incredible power to make or break your theme. We often give huge significance to the colors and images in graphic designs.
However, fonts are equally crucial to acknowledge. The fact that most of the iconic emblems are primarily based on typography design. That implies if it entails your business name then its success depends on the selection of fonts.
You need to employ fonts that portray a vintage feel while assuring that your font is not typical to read. Make sure that the font you choose is not too messy or dull. And it must exhibit bold typography. However, you can make it slightly cursive while fostering the retro vibe. Deploy cursive font names and antique fonts to make your logo more appealing. Yet enthralling enough to catch the viewer’s eye.
Here are some of the popular typefaces that can instantly make your vintage logo design stand out from the competition:
The above-mentioned fonts are only a few examples from which you can derive inspiration. However, there are endless fonts that you can explore if you decide to dive deeper into the research of vintage themes.
To enhance the charm of your brand, you need to add certain elements that are classy along with the application of a scratch filter to make the view as faded. Moreover, you can also make your design attractive by executing tones of sepia or you can just play with colors, for instance, black and white coexisted with some dazzling colors gives a great impression.
Vintage Logo Trends
No matter whether you are in dire need of creating a logo for your newly launched brand or randomly looking for some ideas. The thing that you need to know is what trend is prevailing in the market. The ones that spark off your target audience. You have ample options ranging from a circle to badge or in extreme cases modern shapes.
Although, it is not necessary that each style works for your brand too. Therefore, we have gathered some of the top-notch vintage logo design trends that can help you in deriving inspiration to kick start your design.
At the crust of layouts, the badge concept fits the best. The designers aim for a pleasant, simple shape that can be imprinted on anything. For these badges, the most famous prevailing shape is of Circles. That has been loved by many, yet you will additionally discover a lot of hexagons, shields, and jewels.
Hand Drawn Style
The mid-20th century was the best era that showcases things to be in the production line made. However, today handmade stuff is now back into style. Hand-lettering and hand-drawn representations conjointly move together with this pattern. This allows the designer to exhibit their imaginative gifts. To put it plainly, the hand-drawn or hand-lettered has a genuine feel to it and a feeling of selectiveness; this obviously made by an artisan.
If we put a glance at mid-20th-century designs, we will encounter that designs were quite simple. With the absence of gradients, feathered shadows or 3D facet. Still, they reflect exhibit bold visual statements. For instance, the graphical icons in that era were hammers, axes, wrenches, and factories.
Which instantly drew tech-savvy generation to certain visuals that reminisce about the industrial revolution. In contrast, today we are more likely to experience that brand specialists are more likely to represent the virtual world rather than an abstract sense. Designers aspire to reflect back on the industrial revolution while highlighting simple tools and images.
Typography & Borders Style
No matter whatever the design is typography is the most significant element. In designing enthralling facet, reflective thought in employing borders is extremely important. Artistic designers can employ certain borders to set off prominent areas or outline a photo or identification. It depends on how fancy a fringe is and which hues you are using. The border can itself make or break the design. Using typography and borders appropriately can instantly give a feel that you as a brand aim to achieve.
Land and Sea Style
A vintage logo design often highlights animals with antlers. For instance, deer, moose, etc. If it has an antler, the design is preferably in. This simultaneously goes with the outdoor trends referring to types that illustrate, mountains, trees, etc. In addition to that, marine themes are extremely famous too. As well as anchors, fish and ropes make some of the most eye-captivating graphical elements.
Coffee and Alcoholic Drinks Style
There is a fact that few things will never go out of demand, and among them, there are individuals never-ending fondness for coffee and bear. For excellent art subjects, these two liquids play a crucial role. Since the majority of people in the past possess a natural likeness for these two liquids.
This particular style is to remember the ornamental art of the Victorian period. Keeping in mind that the Victoria period lasts for almost 60 years. And is the best example of implanting a variety of designs. Graphic designers translate the style of Victoriana by employing Circus style typefaces. Along with heavy text layouts to imitate Victorian posters or the incorporation of military elements. For instance, medals or uniforms, similar to the one exhibited below.
Why Vintage Design?
If we carefully look at mid-century, you will get to know how vintage designs are widely famous then. Due to its potential to take complex concepts and turn them into most simple visual forms. Thus, it endures being the most favorite of top graphic designers. Since it serves to be a personification of graphic with its bold yet facile visual style. You must be pondering over that it is similar to what a modern design looks like. But, the only thing that distinguishes is the retro vibe it reflects.
Here we have spotted light on some of the best vintage logo design ideas and tips. That can help you in artistically creating one for your brand. As they are the ones who never go out of style. You can derive inspiration from this guide. As well as get ideas to impersonate various styles to exhibit the qualities of nostalgia, perception of age and visual style.
There are incredible ways through which you can employ themes and procedures to create a design. That will make your business stand out from the competition. The good part is these are versatile and are more focused on what the consumer actually wants. For small businesses, vintage style serves as a game-changing tool. For clients who want a trendy and famous brand mark, vintage is good to go.