The modern customer expects businesses to bring their A-game. They have hundreds of choices to switch with just a single click. According to a survey, 85% of adults expect mobile-version websites to be as well-designed as the desktop versions, or even better. That tells a lot about customer expectations and responsibility on the shoulders of web designers.
Responsive web design agencies are highly in-demand. If an agency does not pay attention to a website’s responsiveness, they aren’t going to survive in the market.
In this article, we will discuss the reasons web designers prefer responsive design. But let’s find out what responsive design is before that.
What is Responsive Web Design?
We live in a world full of digital gadgets that vary in shapes and sizes. If a chunk of customer browses for relevant brands through their smartphones, the others might be doing the same from a tablet. A wise business owner would not ignore any possibility to gain more customers, and that’s when responsive web design helps.
The responsive web design is based upon HTML and CSS that helps the website apt to the screen it opens on. While the format might not appear the same on all devices, it settles in a way to fit all devices. It helps the customers easily navigate around the website and find what they need without the hassle.
As a business owner or manager, you must emphasize that any web designer would pay attention to responsiveness as their highest priority.
Why is Responsive Web Design Preferred By Web Designers?
In business, every decision has its costs and benefits. A responsive website may cost more, but the benefits outweigh the cost by manifold. Instead, it is an investment that ensures more visibility and accessibility of your company across multiple sizes and resolutions.
Let’s look into some main benefits of responsive web design.
Benefits of Responsive Web Design Architect By Professional UI/UX Designers
1. Building a Broader Customer Base
As we mentioned earlier, responsiveness leads to a better display across all devices, which increases visibility.
That means your customers, whether they are searching for relevant services through the desktop or any mobile, the website adapts. Without a responsive design, you might be stuck with a single desktop version. According to sources, 55.73% of website visitors use mobile devices, and this number is increasing every day.
All experienced web designers agree that a speedy, responsive website is crucial for a business to reach its full potential.
2. Favored by Google for SEO
Google not only prefer but recommend responsive web designs. It ranks the mobile-responsive websites higher in the search engine. As we know that 96% of the organic traffic is derived from Google, we can not ignore this significant fact.
The emerging term ‘Mobile SEO’ emphasizes the new reality of the digital landscape. If your website does not operate well on mobile, all other SEO efforts may go wasted.
3. Decreasing Bounce Rate
The bounce rate is quite important. It shows the percentage of your website’s visitors who leave without visiting any other page. A higher bounce rate indicates a problem with the website, and a lack of responsiveness on the website may be the major one.
Imagine yourself visiting a web page, such as this one. If you redirected here from your mobile or tablet and the page had a messed up layout with huge text and tiny images, would you stay to read? We don’t think so.
That is why web designers prefer a responsive web design when website managers require help in decreasing the bounce rate.
4. Speeding Up Page Loading Time
There is a reason when they say SEO starts from the moment the website goes into development.
If your website’s content is not optimized for different devices, it will take more time to load. Customers will not wait until that and leave the website. That will increase the bounce rate as a result.
You must hire web designers who have expertise in responsive web design techniques, as they understand its cruciality very well. They would offer you a responsive website right from the beginning.
These factors also signal Google that your website is not efficient enough, and the users do not prefer it. It results in an overall decrease in your website’s SEO ranking.
5. More Conversions
This one should be the simplest and easiest to understand. If the visitors are leaving your website due to distorted layout or slow loading, how will conversions increase?
Customers expect websites to work on mobile as efficiently as any app. The growing demand for mobile-based websites has had Google give it a heavy weightage too.
Achieving a responsive web design is not very difficult, though.
If web designers pay attention to the responsive design principles, it can be easily attained, boosting conversions. There is no doubt in that, and no business owner must compromise on it.
The digital world is advancing every day. New devices and gadgets are released every now and then. Your customers may be searching for a product or service you offer from their desktop, mobile, and even PlayStation’s browser.
The possibilities are endless, and businesses must be proactive in staying ahead. There are thousands of responsive web design examples proving the best practices. You must find the right web designers, and half of your job gets done with just that.
The world is adapting to trends wisely. When are you responding to the need of the now and future?