Juggernaut Apparel: Gymshark logo design - Case Studies
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Juggernaut Apparel: Gymshark logo design

Project Overview
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wo brothers in 2017 founded juggernaut Apparel. It’s an e-commerce business located in Sydney, Australia. They already existed in the local market and they aspired to get their business online. A logo is a primary part of building a brand in the online space and for this reason, the client approached us with their requirement. According to their budget, we suggested them the gold package where they can get 6 logo concepts with unlimited rounds of revisions, and 100% copyright ownership on the final concept. At the initial stage, we suggested multiple ideas to our client and recommended them to get a look of gymshark logo design with different variations.

Juggernaut Apparel

Fashion and apparel

Color not suggested, really open to ideas

15.12.2017 – 06.01.2018

Gold package - $125.00

gymshark logo design
Business Product & Services

Juggernaut Apparel offers a cross between gym wear and casual wear (known as athleisure). They are currently thinking of making specific products just for the gym environment.

Gym wear

Casual wear

Tapered fit track pants, shorts, tank tops

Target Audience & Customers

The client’s target audience is attendants of gyms, university students/young adults, anyone living an active lifestyle, anyone planning to start going to the gym.

Age- 15 above

Anyone planning to start gym

Customer Idea

The idea they presented is the head of the juggernaut. However, this looked too aggressive and was not appropriate for their design merely at leisure line. They want to make it more simple and less complex. The overall theme is that the head of the juggernaut should look cool.

Our Logo Design Process Overview

After we got all the required details, the designers developed several variations by using the stylistic approach. Initially, they started with working on the idea of gymshark logo design which was our core concept. After this process, they applied their conceptual thoughts to enhanced the brand identity. Once the design gets completed, we forward it to our Quality Assurance department for the final feedback. After their approval, we deliver the initial concepts to the client’s inbox.

Element used : alphalete, Gymshark

Logotype used : Silhouette

Samin Azfar

Thank you for your timely response. We have had a look at the logos and are very impressed with the creativity that has gone into them. So, we would like you to revise some more concepts.

Samin Azfar

The last revision looks great! Before we finalize everything, could you please send some revisions/concepts that are focused on the letter j like the original logos 2 and 3 and concept 4?

Samin Azfar

Looks great ! Please just make the j letter at the beginning the same size as the rest of the letters in logo 07. Other than that, the job is done.

Once the client finalized the concept of gymshark logo design and asked for the final files: we delivered all the final files in high resolution including JPEG, PNG, Vector EPS, and Ai formats.

A logo serves to be the most influential visual identity of any organization. It helps you to get into the mind of your target audience and outperform your competitors. Therefore, if you plan to get one for your business talk to one of our representatives and get 20% discount on all our different services.

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